For public transit agencies losing riders, microtransit might be an answer
Updated: Apr 30, 2022
Proponents of "microtransit" say they could increase the reach of public transportation by extending travel options to underserved areas and into off-hour travel times when bus service is infrequent or nonexistent. Cities also are betting that subsidized microtransit could potentially lure back riders lost to popular app-based services, such as Uber and Lyft. They view it as a creative way to meet growing needs and balance costs.